Classic Hamburger Commercial: A Passion Project by IRON Films
For this passion project, we aimed to demonstrate that small LED volumes can effectively be used for tabletop productions. Instead of requiring large LED volumes, we showcased that a screen measuring 5 meters wide by 2.5 meters high can still produce high-quality results.
We created a classic hamburger commercial, capturing the burger-building process in an industrial kitchen setting.
Client:
Number of commercials:
Number of deliverables:
Number of locations:
Technology:
Special effects:
Lighting:
Timeline:
IRON Films
One
Three
Three
Virtual Production & Motion Control
Small LED volumes
DMX pixel mapping
1 week of prep, 1 shooting day
By utilizing motorized camera movements and virtual production, we were able to previsualize the entire shoot with the small volume and execute it efficiently on the production day. We understood the limitations of the studio size and optimized the LED volume to achieve the desired shots.