When creating virtual backgrounds, there’s no one-size-fits-all solution; it’s about finding the right balance between creativity, technical possibilities, and the available budget. Often, we combine different techniques depending on the style and type of production.
Photographed, Filmed, Animated or AI generated
2D Background
In many cases, we use 2D backgrounds, such as high-resolution photos or video footage, to create a subtle, photorealistic atmosphere. These backgrounds are ideal when camera movement is minimal and the focus is entirely on the talent. Think of interior shots or interviews where the visual element remains calm and doesn’t distract from the story.
2.5D Background
But when a bit more movement is needed, we switch to 2.5D. This involves combining multiple layers of imagery to create the illusion of depth. By moving these layers independently using parallax techniques, we introduce a sense of dynamism without the need to build an entire 3D model. This allows us to create immersive, yet flexible environments that bring life to the scene, even with light camera movement.
3D Backgrounds
In cases where we want complete control over the environment, such as in complex action sequences or sci-fi productions, we create 3D worlds. Here, we can build fully digital environments based on scanned real-world locations or entirely fictional worlds. What makes this technique especially efficient is that we can automate the placement of 3D assets through programming. This saves a significant amount of time when building large sets and allows us to respond quickly and efficiently to changes during production. Thanks to this automation, we can create large, detailed environments without sacrificing speed or quality.
By combining these techniques, we ensure that the virtual backgrounds not only align with the creative vision of the production but also stay within budget and meet technical requirements. We make sure that all visual choices are carefully planned from the start, so you won’t be caught off guard on set.
3D set templates
We have developed a solution for fast creation of product shots. By combining tabletop shoots with our CineBot camera robot and Virtual Production LED backgrounds. This allows you to create numerous variations. Different products, colors or flavors with various seasonal backgrounds. Think summer beaches, autumn forests, winter landscapes, or spring flower fields. This way, you can fill the entire content calendar in one production.