Commercial Production for Link&Co by 100% Film
For Link&Co’s first hybrid vehicle, we executed a large-scale virtual production for 100% Film. Utilizing a 180-degree LED volume synchronized with a turntable, we showcased the car rotating in tandem with virtual backgrounds, all at the same speed. This setup allowed us to produce over 2200 deliverables in just two days, primarily for social media content.
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Link&Co, via 100% Film
550
2200
24 virtual locations
Motion Control
Turntable synchronized with background
DMX pixel mapping from the 360-degree content
Timeline: Two prep days, two shoot days
The concept revolved around breaking the fourth wall. Initially, actors and actresses interact around the car, but as the camera pulls back, it reveals that the entire scene is filmed in a studio, not outdoors. This illusion was made possible by the rapid changes of virtual backgrounds using LED technology, enabling us to produce a vast amount of content efficiently.