Commercial Production for IKEA
This IKEA commercial, produced by Havas Lemz, highlights IKEA bathroom solutions that make tidying up quick and easy. The commercial was made more exciting by cloning the character in-camera, showing the actor splitting and helping himself clean the bathroom.
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IKEA, via Havas Lemz
One
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One
Motion Control
Cloning the actor in motion
One shoot day, remote prep for all camera movements
Using motion control camera movements, we were able to repeat the same camera movement precisely, allowing the character to be cloned seamlessly. The challenging part was timing the bottle toss perfectly, so it appeared as if the actor was throwing it to himself. This project demonstrated our ability to execute complex visual effects and make routine tasks appear dynamic and engaging.