Commercial Production for the Dutch Government
For the Dutch Government, we produced four commercials aimed at recruiting for their ICT department. The concept, created by the production company MatZwart, portrayed cybersecurity with a thrilling James Bond-like atmosphere, transitioning to a mundane office environment to highlight the reality of the job.
A unique aspect of this project was the strict access and space limitations at the government locations. To ensure our robot fit and could operate as needed, the client provided 3D scans of the spaces using an iPhone. These scans allowed us to pre-program our robot movements accurately, ensuring everything was ready upon arrival and the shoot proceeded smoothly.
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Dutch Government, via Mat Zwart
Four
Eight
Four
Motion Control
Seamless transitions between thrilling and mundane environments
DMX lighting
Two shoot days, remote prep for all camera movements
The commercials featured dramatic setups where employees appear to be defending against hackers in a high-stakes environment, only for the camera to reveal a regular office. Using our motion control CineBot, we executed precise camera movements to achieve these seamless transitions.