{"id":9895,"date":"2018-10-21T14:03:02","date_gmt":"2018-10-21T14:03:02","guid":{"rendered":"https:\/\/ironfilms.nl\/project\/ikea\/"},"modified":"2024-08-01T14:29:24","modified_gmt":"2024-08-01T14:29:24","slug":"ikea","status":"publish","type":"fw-portfolio","link":"https:\/\/ironfilms.nl\/nl\/project\/ikea\/","title":{"rendered":"Commercial: IKEA"},"content":{"rendered":"

[vc_row uniqid=”5cbebc739345f”][vc_column uniqid=”60ca171854dca” offset=”vc_col-xs-12″][vc_video link=”https:\/\/vimeo.com\/365229203″ align=”center” el_class=”allow=“autoplay”][\/vc_column][\/vc_row][vc_row content_placement=”top” css=”.vc_custom_1722258786939{padding-top: 80px !important;}” uniqid=”629a00ee1a583″][vc_column width=”1\/2″ uniqid=”66a78d9fd60a2″]

\n
Commercial Productie voor IKEA<\/h5>\n <\/div>\n [vc_column_text]Deze IKEA-commercial, geproduceerd door Havas Lemz, benadrukt IKEA badkameroplossingen die het opruimen snel en gemakkelijk maken. De commercial werd spannender gemaakt door het personage in de camera te klonen, waarbij de acteur zichzelf helpt de badkamer schoon te maken.<\/span>[\/vc_column_text][\/vc_column][vc_column width=”1\/2″ css=”.vc_custom_1722257005053{padding-top: 40px !important;}” uniqid=”66a78da5c3407″][\/vc_column][\/vc_row][vc_row content_placement=”top” css=”.vc_custom_1722251083088{padding-top: 30px !important;padding-bottom: 30px !important;}” uniqid=”66a7774587727″][vc_column width=”1\/2″ offset=”vc_hidden-xs” uniqid=”66a7770f40119″][vc_column_text]<\/p>\n

Client:
\nNumber of commercials:
\nNumber of deliverables:
\nNumber of locations:
\nTechnology:
\nSpecial effects:
\nTimeline:<\/span><\/strong><\/p>\n

[\/vc_column_text][\/vc_column][vc_column width=”1\/2″ offset=”vc_hidden-xs” uniqid=”66a78debe4744″][vc_column_text]IKEA, via Havas Lemz
\nOne
\nTwo
\nOne
\nMotion Control
\nCloning the actor in motion
\nOne shoot day, remote prep for all camera movements
\n<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row content_placement=”middle” css=”.vc_custom_1722251406091{padding-bottom: 30px !important;}” uniqid=”66a7774edfc39″][vc_column width=”1\/2″ css=”.vc_custom_1722256816652{padding-top: 40px !important;}” uniqid=”66a78dac3615e”]

\n

Want to know more?<\/h3>\n <\/div>\n [vc_single_image image=”10045″ img_size=”large” alignment=”center” onclick=”custom_link” link=”https:\/\/ironfilms.nl\/nl\/motion-control\/”][\/vc_column][vc_column width=”1\/2″ uniqid=”66a78dc308433″][vc_column_text]Met behulp van motion control technologie konden we dezelfde camerabeweging nauwkeurig herhalen, waardoor het personage naadloos werd gekloond. Het uitdagende deel was het perfect timen van de flesworp, zodat het leek alsof de acteur deze naar zichzelf gooide. Dit project toonde onze capaciteit om complexe visuele effecten uit te voeren en routineklussen dynamisch en boeiend te maken.<\/span>[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"featured_media":6582,"template":"","class_list":["post-9895","fw-portfolio","type-fw-portfolio","status-publish","has-post-thumbnail","hentry","fw-portfolio-category-commercials","fw-portfolio-category-motion-control"],"acf":[],"yoast_head":"\nCommercial: IKEA - Iron Films<\/title>\n<meta name=\"description\" content=\"In this IKEA bathroom commercial, CineBot camera cloned the actor, enabling unique interactions with himselfe.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ironfilms.nl\/nl\/project\/ikea\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Commercial: IKEA\" \/>\n<meta property=\"og:description\" content=\"In this IKEA bathroom commercial, CineBot camera cloned the actor, enabling unique interactions with himselfe.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ironfilms.nl\/nl\/project\/ikea\/\" \/>\n<meta property=\"og:site_name\" content=\"Iron Films\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/iron.films.nl\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-01T14:29:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ironfilms.nl\/wp-content\/uploads\/2021\/10\/IRON_Films_IKEA_Badkamer.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Geschatte leestijd\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ironfilms.nl\/nl\/project\/ikea\/\",\"url\":\"https:\/\/ironfilms.nl\/nl\/project\/ikea\/\",\"name\":\"Commercial: IKEA - Iron Films\",\"isPartOf\":{\"@id\":\"https:\/\/ironfilms.nl\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/ironfilms.nl\/nl\/project\/ikea\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/ironfilms.nl\/nl\/project\/ikea\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ironfilms.nl\/wp-content\/uploads\/2021\/10\/IRON_Films_IKEA_Badkamer.jpg\",\"datePublished\":\"2018-10-21T14:03:02+00:00\",\"dateModified\":\"2024-08-01T14:29:24+00:00\",\"description\":\"In this IKEA bathroom commercial, CineBot camera cloned the actor, enabling unique interactions with himselfe.\",\"breadcrumb\":{\"@id\":\"https:\/\/ironfilms.nl\/nl\/project\/ikea\/#breadcrumb\"},\"inLanguage\":\"nl-NL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/ironfilms.nl\/nl\/project\/ikea\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\/\/ironfilms.nl\/nl\/project\/ikea\/#primaryimage\",\"url\":\"https:\/\/ironfilms.nl\/wp-content\/uploads\/2021\/10\/IRON_Films_IKEA_Badkamer.jpg\",\"contentUrl\":\"https:\/\/ironfilms.nl\/wp-content\/uploads\/2021\/10\/IRON_Films_IKEA_Badkamer.jpg\",\"width\":1920,\"height\":1080,\"caption\":\"IKEA commercial clean bathroom\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/ironfilms.nl\/nl\/project\/ikea\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/ironfilms.nl\/nl\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Projects\",\"item\":\"https:\/\/ironfilms.nl\/project\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Commercial: IKEA\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/ironfilms.nl\/#website\",\"url\":\"https:\/\/ironfilms.nl\/\",\"name\":\"Iron Films\",\"description\":\"We'll fix it in Pre-\",\"publisher\":{\"@id\":\"https:\/\/ironfilms.nl\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/ironfilms.nl\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"nl-NL\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/ironfilms.nl\/#organization\",\"name\":\"IRON Films\",\"url\":\"https:\/\/ironfilms.nl\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\/\/ironfilms.nl\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/ironfilms.nl\/wp-content\/uploads\/2021\/08\/Iron_Films_Logo_150x150.png\",\"contentUrl\":\"https:\/\/ironfilms.nl\/wp-content\/uploads\/2021\/08\/Iron_Films_Logo_150x150.png\",\"width\":150,\"height\":150,\"caption\":\"IRON Films\"},\"image\":{\"@id\":\"https:\/\/ironfilms.nl\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/iron.films.nl\",\"https:\/\/www.instagram.com\/iron.films\/\",\"https:\/\/www.linkedin.com\/company\/ironfilms\/\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Commercial: IKEA - Iron Films","description":"In this IKEA bathroom commercial, CineBot camera cloned the actor, enabling unique interactions with himselfe.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ironfilms.nl\/nl\/project\/ikea\/","og_locale":"nl_NL","og_type":"article","og_title":"Commercial: IKEA","og_description":"In this IKEA bathroom commercial, CineBot camera cloned the actor, enabling unique interactions with himselfe.","og_url":"https:\/\/ironfilms.nl\/nl\/project\/ikea\/","og_site_name":"Iron Films","article_publisher":"https:\/\/www.facebook.com\/iron.films.nl","article_modified_time":"2024-08-01T14:29:24+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/ironfilms.nl\/wp-content\/uploads\/2021\/10\/IRON_Films_IKEA_Badkamer.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Geschatte leestijd":"2 minuten"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/ironfilms.nl\/nl\/project\/ikea\/","url":"https:\/\/ironfilms.nl\/nl\/project\/ikea\/","name":"Commercial: IKEA - Iron Films","isPartOf":{"@id":"https:\/\/ironfilms.nl\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ironfilms.nl\/nl\/project\/ikea\/#primaryimage"},"image":{"@id":"https:\/\/ironfilms.nl\/nl\/project\/ikea\/#primaryimage"},"thumbnailUrl":"https:\/\/ironfilms.nl\/wp-content\/uploads\/2021\/10\/IRON_Films_IKEA_Badkamer.jpg","datePublished":"2018-10-21T14:03:02+00:00","dateModified":"2024-08-01T14:29:24+00:00","description":"In this IKEA bathroom commercial, CineBot camera cloned the actor, enabling unique interactions with himselfe.","breadcrumb":{"@id":"https:\/\/ironfilms.nl\/nl\/project\/ikea\/#breadcrumb"},"inLanguage":"nl-NL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ironfilms.nl\/nl\/project\/ikea\/"]}]},{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/ironfilms.nl\/nl\/project\/ikea\/#primaryimage","url":"https:\/\/ironfilms.nl\/wp-content\/uploads\/2021\/10\/IRON_Films_IKEA_Badkamer.jpg","contentUrl":"https:\/\/ironfilms.nl\/wp-content\/uploads\/2021\/10\/IRON_Films_IKEA_Badkamer.jpg","width":1920,"height":1080,"caption":"IKEA commercial clean bathroom"},{"@type":"BreadcrumbList","@id":"https:\/\/ironfilms.nl\/nl\/project\/ikea\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/ironfilms.nl\/nl\/"},{"@type":"ListItem","position":2,"name":"Projects","item":"https:\/\/ironfilms.nl\/project\/"},{"@type":"ListItem","position":3,"name":"Commercial: IKEA"}]},{"@type":"WebSite","@id":"https:\/\/ironfilms.nl\/#website","url":"https:\/\/ironfilms.nl\/","name":"Iron Films","description":"We'll fix it in Pre-","publisher":{"@id":"https:\/\/ironfilms.nl\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ironfilms.nl\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"nl-NL"},{"@type":"Organization","@id":"https:\/\/ironfilms.nl\/#organization","name":"IRON Films","url":"https:\/\/ironfilms.nl\/","logo":{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/ironfilms.nl\/#\/schema\/logo\/image\/","url":"https:\/\/ironfilms.nl\/wp-content\/uploads\/2021\/08\/Iron_Films_Logo_150x150.png","contentUrl":"https:\/\/ironfilms.nl\/wp-content\/uploads\/2021\/08\/Iron_Films_Logo_150x150.png","width":150,"height":150,"caption":"IRON Films"},"image":{"@id":"https:\/\/ironfilms.nl\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/iron.films.nl","https:\/\/www.instagram.com\/iron.films\/","https:\/\/www.linkedin.com\/company\/ironfilms\/"]}]}},"_links":{"self":[{"href":"https:\/\/ironfilms.nl\/nl\/wp-json\/wp\/v2\/fw-portfolio\/9895","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ironfilms.nl\/nl\/wp-json\/wp\/v2\/fw-portfolio"}],"about":[{"href":"https:\/\/ironfilms.nl\/nl\/wp-json\/wp\/v2\/types\/fw-portfolio"}],"version-history":[{"count":3,"href":"https:\/\/ironfilms.nl\/nl\/wp-json\/wp\/v2\/fw-portfolio\/9895\/revisions"}],"predecessor-version":[{"id":10103,"href":"https:\/\/ironfilms.nl\/nl\/wp-json\/wp\/v2\/fw-portfolio\/9895\/revisions\/10103"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ironfilms.nl\/nl\/wp-json\/wp\/v2\/media\/6582"}],"wp:attachment":[{"href":"https:\/\/ironfilms.nl\/nl\/wp-json\/wp\/v2\/media?parent=9895"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}