{"id":10250,"date":"2024-10-04T10:48:44","date_gmt":"2024-10-04T10:48:44","guid":{"rendered":"https:\/\/ironfilms.nl\/project\/bakertilly\/"},"modified":"2024-10-04T10:48:44","modified_gmt":"2024-10-04T10:48:44","slug":"bakertilly","status":"publish","type":"fw-portfolio","link":"https:\/\/ironfilms.nl\/nl\/project\/bakertilly\/","title":{"rendered":"Bakertilly"},"content":{"rendered":"

[vc_row uniqid=”5cbebc739345f”][vc_column uniqid=”60ca171854dca” offset=”vc_col-xs-12″][vc_video link=”https:\/\/vimeo.com\/1034488161″ align=”center” el_class=”allow=“autoplay”][\/vc_column][\/vc_row][vc_row content_placement=”top” css=”.vc_custom_1722258786939{padding-top: 80px !important;}” uniqid=”629a00ee1a583″][vc_column width=”1\/2″ uniqid=”66a78d9fd60a2″]

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Commercial Productie voor Bakertilly<\/h5>\n <\/div>\n [vc_column_text]In opdracht van Baker Tilly, via Zandbeek, brachten we een rally-sc\u00e8ne tot leven met de bestuurder en navigator in de hoofdrol. Het concept weerspiegelde de dynamiek van ondernemerschap: de navigator begeleidt de bestuurder \u2013 een metafoor voor de ondernemer \u2013 om zich goed voorbereid door het ruige landschap van uitdagingen te navigeren. <\/span><\/p>\n

Virtual Production bleek de enige oplossing om dit verhaal visueel overtuigend te vertellen. Het stelde ons in staat om een realistische en meeslepende omgeving te cre\u00ebren, terwijl we binnen budget bleven en logistieke uitdagingen zoals complexe opnames op locatie vermeden.<\/span>[\/vc_column_text][\/vc_column][vc_column width=”1\/2″ css=”.vc_custom_1722257005053{padding-top: 40px !important;}” uniqid=”66a78da5c3407″][vc_single_image image=”10246″ img_size=”full”][\/vc_column][\/vc_row][vc_row content_placement=”top” css=”.vc_custom_1722251083088{padding-top: 30px !important;padding-bottom: 30px !important;}” uniqid=”66a7774587727″][vc_column width=”1\/2″ offset=”vc_hidden-xs” uniqid=”66a7770f40119″][vc_column_text]<\/p>\n

Client:
\nNumber of commercials:
\nNumber of deliverables:
\nNumber of locations:
\nTechnology:
\nSpecial effects:
\nLighting:
\nTimeline:<\/span><\/strong><\/p>\n

[\/vc_column_text][\/vc_column][vc_column width=”1\/2″ offset=”vc_hidden-xs” uniqid=”66a78debe4744″][vc_column_text]Baker Tilly, via Zandbeek
\nOne
\nTwo
\n3 miles of forrest
\nVirtual production
\nMoving car
\nDMX pixel mapping for realistic lighting
\nOne build day and one prep day <\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row content_placement=”middle” css=”.vc_custom_1722251406091{padding-bottom: 30px !important;}” uniqid=”66a7774edfc39″][vc_column width=”1\/2″ css=”.vc_custom_1722256816652{padding-top: 40px !important;}” uniqid=”66a78dac3615e”]

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Want to know more?<\/h3>\n <\/div>\n [vc_single_image image=”10237″ img_size=”large” alignment=”center” onclick=”custom_link” link=”https:\/\/ironfilms.nl\/virtual-production\/”][\/vc_column][vc_column width=”1\/2″ uniqid=”66a78dc308433″][vc_column_text]De productie begon met een storyboard en pre-visualisatie in Unreal Engine, waarmee we alle camerahoeken, belichting en interacties in de rallyauto nauwkeurig planden. Het virtuele boslandschap werd gecre\u00eberd met behulp van procedural content generation, waardoor alleen een klein deel van de weg handmatig hoefde te worden ontworpen. Door regels toe te passen op assets, zoals bomen, struiken en wegmarkeringen, werden deze automatisch over een lange lijn geplaatst. Dit resulteerde in een realistische, gegenereerde route van enkele kilometers die perfect aansloot op het interieurshot. In de studio in Eindhoven richtten we een LED-volume in, compleet met DMX-gestuurde verlichting om de snelheid en dynamiek van de actie te benadrukken. Tijdens de shoot lag de nadruk op de samenwerking tussen bestuurder en navigator, ondersteund door realistische camerabewegingen en schokeffecten.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column css=”.vc_custom_1629889017044{padding-bottom: 20px !important;}”]
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Behind the Scenes<\/h2>\n <\/div>\n [\/vc_column][\/vc_row][vc_row][vc_column width=”1\/2″][vc_video link=”https:\/\/vimeo.com\/1034486406″][\/vc_column][vc_column width=”1\/2″][vc_video link=”https:\/\/vimeo.com\/1034486445″][\/vc_column][\/vc_row][vc_row][vc_column width=”1\/2″][vc_video link=”https:\/\/vimeo.com\/1034486481″][\/vc_column][vc_column width=”1\/2″][vc_video link=”https:\/\/vimeo.com\/1034486512″][\/vc_column][\/vc_row]<\/p>\n","protected":false},"featured_media":10242,"template":"","class_list":["post-10250","fw-portfolio","type-fw-portfolio","status-publish","has-post-thumbnail","hentry","fw-portfolio-category-commercials","fw-portfolio-category-virtual-production"],"acf":[],"yoast_head":"\nBakertilly - Iron Films<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ironfilms.nl\/nl\/project\/bakertilly\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bakertilly\" \/>\n<meta property=\"og:description\" content=\"[vc_row uniqid=”5cbebc739345f”][vc_column uniqid=”60ca171854dca” offset=”vc_col-xs-12″][vc_video link=”https:\/\/vimeo.com\/1034488161″ align=”center” el_class=”allow=“autoplay”][\/vc_column][\/vc_row][vc_row content_placement=”top” css=”.vc_custom_1722258786939{padding-top: 80px !important;}” uniqid=”629a00ee1a583″][vc_column width=”1\/2″ uniqid=”66a78d9fd60a2″][vc_column_text]In opdracht van Baker Tilly, via Zandbeek, brachten we een rally-sc\u00e8ne tot leven met de bestuurder en navigator in de hoofdrol. 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